This year, the oldest members of Gen Z have been in the workforce for about 8 to 10 years. They are now the most significant portion of early- to mid-career professionals, entrepreneurs under 30 years, and recent university graduates.
Gen Z are widely regarded as the most entrepreneurial generation the world has known. According to a global 2024 Forbes report, 62% of Gen Zs either already run a business or side-hustle, or they are planning to start one. Unlike their Millennial counterparts who tend towards a traditional approach to entrepreneurship, Gen Z are far more likely to look to the burgeoning digital economy to find their niche.
As the first generation of true digital natives, Gen Zs are uniquely positioned to thrive in online business landscapes. After all, they have grown up fluent in social media, e-commerce, influencer culture, digital marketing, and cloud-based tools for productivity, and just about everything else. This digital eloquence gives them an advantage in setting up side-hustles at a young age, feeding their ambitions to one day scale-up their efforts into viable businesses.
The rise of the digital economy and the advantages of their digital fluency converge with several Gen Z priorities such as their focus on work-life balance, their drive to work with purpose and their desire for levels of autonomy and independence that aren’t offered by conventional employment. However, whether your venture is operating on or offline, every entrepreneur needs a strong grounding in business fundamentals, which apply in any context. A 2023 Youth Business International report identifies access to business education, financial literacy, and mentorship among the most common barriers for young entrepreneurs globally.
Learning that matches Gen Z’s preferences
SACAP’s learning approach and student-centred ethos are deeply aligned with Gen Z worldviews and lifestyles. The Higher Certificate programmes are digitally led learning journeys with regular feedback from class facilitators. It is ideal for students who want the flexibility to balance their daily commitments and studies and to work at their own pace while meeting weekly milestones. There are strong support systems in place and a focus on developing emotional intelligence, critical thinking and communication abilities – essential skills for entrepreneurial success.
