A new Safety Index report by Ipsos, commissioned by leading ridehailing platform, Bolt, reveals that 90% of South African ride-hailing users now consider ride-hailing services inherently safer than conventional transport modes such as buses and traditional taxis. These findings showcase a significant shift in public perception and a growing reliance on technology-driven mobility solutions.
At a time when personal security remains a daily concern for many South Africans, the study reveals that ride-hailing has become more than just a transport option; it has become a lifeline. Young adults between 25 and 34 years old make up 43% of users, relying on ride-hailing as a flexible and reliable part of their weekly routines. Most riders use the service a few times a week or a few times a month, highlighting its growing importance in everyday life.
The study further shows that the 90% of riders who choose ride-hailing is because they feel safer than when using public transport, particularly when travelling at night, moving through unfamiliar areas, or returning from social events. Safety perceptions are even stronger after dark, with 92% of South Africans reporting that they feel safer using ride-hailing apps when travelling at night. This sense of security is reinforced by features such as real-time GPS tracking, driver identification, vetted drivers, and door-to-door drop-offs.
The findings also highlight the deep trust that South Africans place in ride-hailing when it comes to protecting loved ones. A striking 93% of passengers have booked a ride for someone else, most often to ensure a family member or friend gets home safely. Nearly 96% of users agree that in-app safety features make ride-hailing a safer option overall, illustrating the value of digital tools in providing reassurance and enabling safer journeys.
Simo Kalajdzic, Senior Operations Manager at Bolt South Africa, emphasised the company’s ongoing dedication to strengthening safety: “Safety is deeply personal for South Africans, and it remains an absolute priority for us at Bolt. Every decision we make, from product innovation to driver training is rooted in creating an environment where riders and drivers feel protected, respected, and supported. These findings affirm the trust the public has placed in us, and we are committed to continuously improving our in-app safety features to meet the evolving needs of everyone who uses our platform.”
Reflecting on the study, Ipsos Director of Strategy, Sub Saharan Africa, Soyinka Witness noted the significance of the findings: “Conducting this study offered a unique window into how South Africans perceive mobility, security, and trust. The results highlight how essential ride-hailing has become and how strongly safety considerations shape mobility choices. Features that provide control, visibility, and reassurance are central to users’ sense of security, particularly for women and young adults. We are proud to have partnered with Bolt on a study that brings meaningful data into an important national conversation.”
As South Africa continues to navigate complex safety challenges, Bolt’s investment in research, technology, and user education reinforces its mission to transform mobility into a safer, more trusted experience for all. The insights from the Ipsos Safety Perception Study will guide ongoing enhancements to the platform, ensuring both riders and drivers can move with confidence, day or night.