Durban, 4 February 2026: South Africa’s leading online retailer, Takealot, is thrilled to announce the expansion of its popular on-demand delivery service TakealotNOW, to Durban, covering Morningside, Berea, Westville, and parts of Durban North, bringing their “happy delivered, in minutes” promise to the region.
Available via the Mr D app, TakealotNOW is Takealot’s answer to a growing need for on-demand shopping. TakealotNOW shoppers can get everything from trending tech and bestselling books to DIY tools, beauty essentials, household goods, and more, all delivered in minutes.
Durban is set to benefit from the expansion of TakealotNOW, which aims to enhance the shopping experience by delivering customers’ favourite products in minutes. “We understand how important convenience is, and we aim to make shopping quick and efficient for shoppers with demanding lifestyles,” says Karla Levick, Chief Marketing Officer at Takealot.
“TakealotNOW started as a pilot project in 2023, and has grown rapidly ever since. We have expanded to the greater Cape Town region, Johannesburg, Pretoria, and now Durban. We’re excited to continue this growth and bring the convenience of on-demand shopping to even more areas across South Africa,” says Marnus Engelbrecht, Head of TakealotNOW.
To shop TakealotNOW, customers browsing eligible products on the Takealot app can look for the new “Get it Now” option, which indicates items available for immediate delivery, fulfilled via Mr D. Alternatively, customers can find the TakealotNOW store, directly on the Mr D app by navigating to the “Shops” section.
In addition, TakealotMORE, Takealot Group’s R99 per month subscription service, offers members unlimited free TakealotNOW deliveries and exclusive coupons among its range of benefits. This means members not only save on delivery fees but also get their goods delivered in minutes via the Mr D app, exactly when they want or need them.
A Quick Look at What’s Popular on TakealotNOW
Some of the top-selling everyday essentials by volume in the last quarter:
- Montego Dog Food – 20 kg
- Catrice Gift Packs
- Soundcore by Anker Earbuds
- OMO Auto Washing Powder
- Vitatech Women’s Tablets
Meanwhile, top products by value (GMV) show that customers also turn to TakealotNOW for big-ticket tech and appliances:
- Apple iPhone
- PlayStation 5
- Apple iPad S
- Samsung Galaxy Tablet
- Russell Hobbs Digital Air Fryer
About Takealot
Takealot is South Africa’s #1 shopping app, on a mission to change lives for the better through e-commerce. Since 2011, we’ve delivered happiness to millions of South Africans through our commitment to exceptional service, unbeatable range, and trusted delivery. With millions of products and a delivery network that reaches every corner of South Africa, we’re not just delivering packages, we’re delivering possibilities.
From supporting over 12,000 small businesses through our marketplace to creating thousands of jobs through our ecosystem, we truly believe that e-commerce is a force for good. Because when South Africa wins, we all win. And that’s happy, delivered.
About Mr D
Mr D is South Africa’s leading on-demand delivery platform, enabling customers to get everything from meals to tech and groceries delivered fast, efficiently and effortlessly. With a nationwide footprint and a commitment to customer convenience, Mr D is revolutionizing delivery in South Africa.
About TakealotMORE
TakealotMORE is a subscription service brought to you by Takealot, South Africa’s leading online retailer. Launched in May 2024, TakealotMORE has revolutionized the online shopping experience by offering unlimited free delivery and collect options from Takealot, including free delivery on TakealotNOW products, Pick n Pay groceries, and restaurant orders on Mr D. Shoppers have the flexibility to choose between two convenient plans: the Standard plan at R39 per month or the Premium plan at R99 per month. With the introduction of TakealotMORE deals in November 2024, members can now also enjoy even more savings and exclusive deals on their favorite products and brands.