In today’s competitive landscape, SEO is no longer just a collection of tricks to rank higher on Google; it has become the language of visibility for businesses on the internet.
As the CEO of Kholaseh Agency, Mohsen Avid sees SEO not as a short-term project, but as a “growth infrastructure”—a foundation which, if properly designed, can generate customers, credibility, and stability for a brand for years to come.
From his point of view, brands that take SEO seriously are actually investing in an asset that grows more valuable over time; because with every well-crafted piece of content, every properly structured page, and every credible signal, the brand’s position in the mind of the user and in Google’s algorithms is strengthened.
SEO from Mohsen Avid’s Perspective: Beyond Rankings, Closer to Trust
One of the main differences in Mohsen Avid’s view is that he does not measure SEO success purely by “rankings.” Rankings matter, but they are not the final metric. In his approach, SEO is successful only when it delivers these three outcomes at the same time:
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Trust (for both the user and the search engine)
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Conversion capability (turning visitors into customers)
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Stability (results that don’t disappear with minor algorithm changes)
He believes many brands, in their obsession with fast growth, neglect the core foundations of SEO: user experience, content structure, site architecture, and—most importantly—brand identity on the web.
SEO Means a “System,” Not a Set of Isolated Actions
In Kholaseh’s projects, Mohsen Avid usually starts with one key principle:
SEO only works when it turns into a system.
A system means every part of the site—every page and every piece of content—has a clear role in the growth journey. From this perspective, content is not something you create just to fill the blog; it must be part of a broader map: from attracting attention, to building trust, to driving action.
That’s why one of the frameworks Kholaseh frequently uses in its strategies is designing the structure of the “main brand page” and then developing content clusters around key topics—so that Google can understand the relationships between pages, and users don’t get lost in their decision-making journey.
Modern SEO = The Combination of Content, Tech, and Authority
According to Mohsen Avid, modern SEO revolves around three pillars:
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Content with Logic, Not Just Volume
From his perspective, good content is content that:
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Gives precise answers, not vague generalities
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Has a clear structure
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Aligns with the user’s search intent
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Offers a new angle, instead of just repeating what already exists
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Technical SEO as the Building’s Foundation
If a site is not technically sound—speed, internal linking structure, indexability, and technical standards—even the best content will hit a growth ceiling.
He always emphasizes that technical SEO is not something you do once and forget; it has to be ongoing and controllable.
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Authority-Building and Trust Signals
In his view, today’s algorithms are looking for authority. And authority is not built with a single backlink; it’s formed through a collection of signals:
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Proper brand presence across the web
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Consistency in name and information
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References from credible sources
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Content that can be cited and trusted
The Biggest Mistake Brands Make: Seeing SEO as Separate from the Brand
One of Mohsen Avid’s constant critiques of the digital marketing space is that some brands treat SEO as a separate team or silo; whereas SEO must be aligned with brand, product, sales, and customer experience.
If the brand message is unclear, the competitive advantage is not defined, or the path to contact and purchase is complicated, then no matter how well you rank, SEO won’t create real conversions.
That’s why, in Kholaseh’s projects, SEO is not defined at the level of “keywords” alone; it is defined at the level of “brand strategy.”
Mohsen Avid’s Operational View: Result-Oriented, Yet Realistic
Mohsen Avid is result-oriented, but he avoids unrealistic promises. His approach is to focus on metrics that are both measurable and truly impactful for growth, such as:
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Growth in targeted traffic (not just more visits)
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Improving conversion rates on key pages
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Increasing the brand’s share of search
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Strengthening the content structure and internal linking
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Reducing low-value pages and increasing the topical focus of the site
This mindset turns SEO from a “monthly expense” into a rational path for growth.
Kholaseh Agency: SEO Execution with Standards and a Brand-Centric Mindset
As the CEO of Kholaseh Agency, Mohsen Avid has tried to take SEO out of the realm of generic, repetitive services and move it toward a professional, structured, and defensible practice.
The main goal of this approach is to build something that Google recognizes as authoritative and users perceive as trustworthy at the same time.