Automotive manufacturers and dealers are using adumo Payouts to boost sales, service-recall compliance, and parts purchases amid rapid growth of new market entrants
16 February 2026: South Africa’s automotive industry is entering a new era of incentive-driven performance. Part of the Lesaka Group, adumo Payouts is stepping up to support OEMs and dealer groups with a modern rewards platform tailored for high velocity and high value campaigns. As the sector expands and diversifies, the ability to pay large-scale commissions, run service-campaign incentives and channel parts-and-accessory promotions is more critical than ever.
Incentive solutions designed to meet the needs of the high performance, growing automotive industry
“Automotive is a high-performance, target-driven environment, and our premium payout card is designed for exactly that,” comments Palesa Morebodi, Head: Operations at adumo Payouts. “With limits up to R200 000, seamless e-commerce support and rapid reloads, dealers and OEMs can pay sizeable monthly commissions, run dealer-principal incentives, and even reward customers who complete safety-critical recall work, all on one platform.”
Growing brands in the automotive industry need incentive solutions that scale fast
She adds: “Brands that are scaling fast, including the new wave of international entrants, have informed us they value the flexibility we offer, from sales-commission programmes to parts promotions using ecommerce enabled digital solutions on OEM webstores.
The South African automotive value chain remains a pillar of the economy. The country hosts seven light-vehicle original equipment manufacturers, with the industry contributing about 5.3 % of GDP in 2023, while accounting for roughly 22 % of manufacturing value-add. OEM employment averages around 33 000 people with a further 82 500 in the component sector.
At a time when global and local pressures are mounting, from electrification to supply-chain volatility, incentive programmes that keep dealerships motivated and parts volumes robust are more important than ever.
Landscape of vehicle brands in South Africa is being reshaped – new payouts solutions needed to support growth industries
At the same time, the landscape of vehicle brands in South Africa is being reshaped by an influx of international competitors, particularly Chinese marques. Names such as Chery and GWM/Haval now rank inside the national top ten market by share, with Changan formally entering in 2025 via Jameel Motors.
These brands are introducing fresh product at value-led price-points and have rapidly expanded dealer networks. Crucially, they have been early adopters of modern incentive tools to propel launch velocity, dealer sell-through, and aftersales retention. Therefore, adumo Payouts is ideally positioned to assist them in converting that ambitious growth into measurable returns.
“What we bring to the automotive ecosystem is more than just a prepaid card solution , as it offers capability across four key use cases,” explains Morebodi. Firstly, it enables large-limit monthly commissions for sales executives and dealer teams, including tiered promotions for new-to-market models.
Growing compliance requirements as safety standards tighten globally
Secondly, it supports service-drive campaigns and recall-completion rewards, a growing compliance issue as safety standards tighten globally.
Thirdly, the platform handles parts and accessories e-commerce campaigns which keep spend within OEM webstores, protect genuine-parts margins, and stimulate online volumes.
“From an OEM’s perspective, the proposition is particularly compelling, as we offer one platform, one card, and multiple campaigns, with full online-first enablement and capability for closed-loop and open loop spending.
“From dealer commissions to service-campaign rewards, we are helping automotive partners turn recognition into results quickly, securely, and at scale,” concludes Morebodi.
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