JOHANNESBURG, Gauteng — A deepening crisis surrounding South Africa vehicle safety recalls has prompted Automobile Association CEO Bobby Ramagwede to expose a troubling industry practice: global car manufacturers are deliberately supplying the African market with vehicles that lack the safety specifications standard in other parts of the world.
Backing this assertion, the AA has conducted rigorous crash tests on popular entry-level vehicles since 2017. The findings consistently reveal a stark disparity. Models sold locally frequently arrive with reduced airbag counts and no electronic stability control, unlike their identical counterparts destined for European, Australian, and New Zealand markets. Vehicles bound for the African continent—sometimes manufactured in regions like India—are routinely stripped of the safety features included in versions shipped to areas with stricter regulations.
According to Ramagwede, this discrepancy is not driven by production costs, but by unchecked profit maximization. Automakers are exploiting South Africa’s historically lenient regulatory environment to boost their margins. To counter this, the AA is actively consulting with the National Regulator for Compulsory Specifications (NRCS). The objective is to implement elevated safety benchmarks that intercept substandard vehicles at border gates, preventing them from ever reaching local showrooms rather than discovering the hazards after they are already on the road.
Ramagwede emphasized that enhancing vehicle safety aligns with the government’s broader economic goals. A robust automotive ecosystem relies on consumer longevity and confidence, which in turn supports the expansion of local manufacturing and ensures access to safer, more affordable transportation. He also issued a direct appeal to buyers: when purchasing a car, essential life-saving technology must take precedence over premium infotainment or luxury aesthetics.
The conversation follows the National Consumer Commission’s (NCC) recent announcements of sweeping safety campaigns, including specific Ford models spanning the 2017 to 2026 production years. Ramagwede noted that while these are notable, consumers must understand the critical difference between a general recall and a safety recall, with the latter demanding immediate manufacturer transparency due to its direct impact on human life.
However, Ramagwede highlighted a far more alarming “elephant in the room”: an ongoing, multi-brand safety recall initiative that began in 2018. This massive campaign involves more than 1.7 million vehicles equipped with defective Takata airbags. Tragically, this specific defect has already claimed over 45 lives, with fatalities continuing to be reported daily.
Addressing recent speculation from labor advocates who blame increased factory automation for these defects, Ramagwede clarified the root cause. He noted that component durability and safety are not inherently tied to whether a human or a robot performed the assembly. The true failure point lies in inadequate quality control (QC) protocols by both component suppliers and final assemblers.
For motorists uncertain about their vehicle’s status, Ramagwede outlined a clear path forward. Drivers are encouraged to either contact the Automobile Association directly for guidance or visit their specific brand dealership to have any outstanding safety recalls or faults professionally assessed and addressed.



