Maxim, e-hailing service connecting passengers with drivers through a simple mobile app, has officially launched in Upington. Residents and visitors can now enjoy another affordable way to travel and move around hassle free for daily commuting, work, errands and getting home safely.
Maxim has been operating in South Africa since 2023 and continues to expand its presence across the country. As a licensed e-hailing company, Maxim is committed to providing safe, reliable and regulated transport solutions at affordable rates. Following successful launches in Welkom, Bloemfontein, Vanderbijlpark and several other regional cities, Upington becomes the 19th city in South Africa where Maxim’s services are now available.
Passengers can request a ride, view their fare before confirming the trip and connect with nearby drivers through the Maxim app. Operating in the mass market, Maxim offers rides and other services at 10% below market prices.
In Upington, passengers can choose the Standard category, which accommodates up to four passengers. City rides start from as little as R25, making everyday travel more affordable. Delivery services will be introduced in Upington soon, giving residents and local businesses an additional convenient way to send parcels, documents and essentials through the Maxim app.
Known as the gateway to the Kalahari and renowned for its thriving agricultural sector, tourism and the Orange River, Upington is a city that connects local communities, businesses and visitors from across the Northern Cape and beyond. Whether travelling to work, school, medical appointments, the airport or exploring the region’s attractions, reliable transport plays an important role in everyday life. Maxim offers residents and visitors another affordable and reliable way to move around the city.
Safety remains central to Maxim’s service. The app includes real-time ride tracking, allowing passengers to share their live location with trusted contacts during a trip, while ride information is securely stored on the platform.
At a time when South Africa continues to face high unemployment, Maxim’s launch in Upington also creates earning opportunities. Individuals can register as drivers and choose the hours that suit them best, whether they are looking for full-time work or an additional source of income. Earnings are linked to completed trips and deliveries, while commission starts from 0%, enabling partners to retain a larger share of what they earn.
“Every community has unique transport needs, and our goal is to provide solutions that fit the way people live and work. Upington is an important gateway to the Northern Cape, attracting visitors while supporting a strong agricultural economy and local businesses. By launching Maxim here, we are making affordable transport more accessible while creating flexible earning opportunities for residents who want to participate in the growing digital economy,” said Lesoli Lemphane, Head of Development at Maxim South Africa.
The Maxim app is available to download on Apple App Store, Google Play, AppGallery & GalaxyStore. Residents of Upington can now use the app to request rides in a matter of seconds and experience a convenient, technology-enabled transport option in their city.
In order to start partnering with Maxim, drivers have the option to either download the Taxsee Driver app and follow the registration steps, or register on the website at https://sea.taxseepro.com/za/en-US/
