The secret is out. KFC is bringing the drama with K-Dunked, a Korean-inspired
Dunked chicken range landing at selected restaurants in five provinces.
KEY POINTS
● KFC is launching K-Dunked, a Korean-inspired Dunked chicken range arriving
on Tuesday 22 September at selected restaurants in five provinces.
● K-Dunked delivers a sweet, spicy, sticky and crunchy Dunked chicken range
inspired by globally popular Korean flavours.
● The launch campaign celebrates the global phenomenon of K-dramas through
a playful, culturally authentic lens.
● The campaign features real K-drama stars and South African voice artists,
bringing Korean storytelling to life in local languages.
The full flavour story is about to unfold. KFC is bringing the drama. And it’s inspired
by Korea.
ONE EPISODE BECOMES FOUR. ONE BITE BECOMES ANOTHER
K-dramas are impossible to stop watching. One episode becomes four. One love
triangle becomes six. Someone gets slapped. Someone cries in the rain. Suddenly
it’s 3 am and you’re emotionally invested in a character you’ve never met.
That’s exactly what great food does. One bite becomes another. Then another. And
suddenly there’s a love affair unfolding in your mouth.
On 22 September, KFC launches K-Dunked: a Korean-inspired Dunked chicken
range designed to be impossible to stop eating. Sweet. Spicy. Sticky. Crunchy.
Every bite comes with twists, tension and a flavour cliffhanger that keeps you coming
back for the next episode.
A K-DRAMA FOR YOUR TASTE BUDS
KFA Africa Chief Marketing Officer Hloni Mohope says this is more than a new
menu. “It’s a celebration of something South Africans already love: the storytelling,
the emotion and the histrionics of K-dramas,” she says.
“The launch campaign takes that same energy; the tears, the longing, the dramatic
staring; and redirects it entirely towards K-Dunked chicken.
“It uses actual K-drama footage that has been edited to tell a K-Dunked story and
dubbed into South African languages by local voice artists.
“Instead of mourning a lost love, the characters are lost for words about K-Dunked.
The drama is real. The emotions are raw. The craving is overwhelming.”
WHERE THE DRAMA UNFOLDS
K-Dunked launches at 40 restaurants in Gauteng, the Western Cape, the Free State,
Mpumalanga and the Northern Cape:
Gauteng: Beyers Park, Brackenhurst, Dainfern Square, Dalpark (Brakpan), El Ridge
(Boksburg), Evergreens (Kempton Park), Ferndale, Fourways Crossing, Glen Marais
(Kempton Park), Jansen Park (Boksburg), Kemgate (Kempton Park), Harvest
(Kempton Park), Lenz Quarter (Lenasia), Mall of the South, Meadowdale
(Germiston), Monument (Krugersdorp), Omni Square (Johannesburg South),
Parkrand Piazza (Boksburg), Raslouw@55 (Raslouw), Rock Cottage (Randpark
Ridge), Rynfield (Benoni), Sunward Park and The Wedge (Morningside).
Western Cape: Canal Walk Shell, Capricorn Park, Grassy Park, Hyper Brackenfell,
Rondebosch, Sanctuary (Somerset West), Stellenbosch Shell, Tokai, V&A
Waterfront and Waterstone Village (Somerset West)
Free State: Bloemfontein (Curie Avenue), Bloemfontein Willows, Langenhoven Park
(Bloemfontein) and Welkom.
Mpumalanga: Sasol Gate One (Secunda) and Sasol Walter Sisulu (Secunda).
Northern Cape: Kimberley Cecil Sussman.
MORE THAN A MENU ITEM
Mohope says K-Dunked represents KFC’s commitment to celebrating global food
trends and bringing them to South African tables through culturally authentic
storytelling.
“The campaign isn’t appropriating Korean culture; it’s celebrating the global
popularity of K-dramas and the bold, complex flavours they’ve inspired,” she says.
By partnering real K-drama stars with South African voice artists and creatives, KFC
is bringing two worlds together in a campaign that respects the source material while
having genuine fun with it.
The secret is out. The drama is coming. And it tastes incredible.
About KFC Africa
KFC has been part of Africa’s story since 1971, when the first restaurant opened in Johannesburg. Today, with more than 1,500 restaurants across 22 sub-Saharan countries, it stands as the continent’s leading quick service restaurant brand and home of the Original Recipe® fried chicken that millions love.
At KFC Africa, we feed more than hunger, we feed potential. Every meal served is part of a bigger purpose:
creating a seat at the table for everyone and ensuring that potential isn’t just seen, it’s nurtured. That commitment
comes to life through initiatives that make a measurable difference. Our Streetwise Academy, backed by
Services SETA accreditation, equips team members with skills to thrive across frontline leadership, HR, and operations, achieving a 75% promotion and retention rate that proves the power of investing in people. Our Add Hope programme delivers over 30 million meals to vulnerable children each year, while Mini Cricket, South Africa’s largest grassroots sports programme, reaches more than 120,000 young players guided by over 10,000 coaches. Beyond food, initiatives such as the Ikusasa Lethu scholarships and youth potential programmes across Africa open pathways to education, livelihoods, and brighter futures.
With over 40,000 team members powering our business, KFC Africa is proud to be an employer of choice, officially certified as a Top Employer across Africa for excellence in people practices, leadership, and workplace culture. This recognition reflects our commitment to cultivating careers, fairness, and integrity while serving millions daily. Because when individuals rise, families strengthen. Communities grow. Nations transform. That’s the undeniable impact we are proud to serve.
Q&A
What is K-Dunked?
K-Dunked is KFC’s new Dunked chicken range. It’s inspired by the bold, complex
Korean flavours that have become popular globally and South Africans love of KFC
Dunked.
When and where does K-Dunked launch?
K-Dunked launches on 22 September 2026 at 40 restaurants in Gauteng, the
Western Cape, the Free State, Mpumalanga and the Northern Cape.
What’s included in the K-Dunked range?
● K-Dunked Pops
● K-Dunked Wings (4-piece)
● K-Dunked Wings (10-piece)
● K-Dunked Burger
● K-Dunked Twister
● K-Dunked Burger Box Meal: K-Dunked Burger, one piece of chicken, two
Zinger wings, regular chips, regular drink
● Berry Milk drink
What’s the launch campaign all about?
The campaign celebrates K-dramas and how they’ve captivated South African
audiences. Just as K-dramas are impossible to stop watching, K-Dunked is designed
to be impossible to stop eating. Real K-drama footage has been edited to tell a K-
Dunked story and dubbed into local languages by South African voice artists,
creating a playful celebration of a phenomenon we know South Africans love.
Why the K-drama angle?
K-dramas have become hugely popular in South Africa. The campaign taps into
something our customers already love while introducing a Korean-inspired flavour
range. It’s a fun way to celebrate Korea’s iconic entertainment and unique food at the
same time.
When will K-Dunked be available nationally?
K-Dunked launches on 22 September in the 40 restaurants listed above.
