Johannesburg, South Africa – 27 August, 2026 – CFI Financial has won Best Trade Execution of the Year 2026 at PROFX Expo Africa 2026, held in Cape Town on 20 and 21 August.
The recognition reflects an area central to CFI’s trading proposition, with execution quality forming part of the professional trading experience the Group aims to deliver to traders and investors.
The award was presented during the PROFX Expo Africa awards ceremony on 21 August, where CFI Financial CEO Francois du Plessis also took part in the conference programme, delivering a keynote on trading psychology and moderating a panel on the future of online trading and brokerage growth in Africa.
In his keynote, “The Psychology of Trading”, du Plessis explored how traders respond when markets move against their expectations and the role that discipline and self-awareness can play in decision-making.
“Trading involves analysis and access to an enormous amount of information, yet a trader still has to decide how to respond when the market moves against an expectation,” says du Plessis. “That is where psychology becomes very practical. The way someone deals with uncertainty and pressure can affect whether they follow their process or react to what is happening in the moment.”
Du Plessis told delegates that traders will still experience emotions, and the useful skill is recognising when they begin to influence behaviour. A repeatable process can help traders maintain a considered approach as market conditions change.
He also moderated “The Future of Online Trading & Brokerage Growth in Africa”, a panel examining how the online trading industry can grow responsibly in markets with different regulatory environments, local conditions, and client expectations.
PROFX Expo Africa 2026 brought together participants from the forex, fintech, blockchain, and digital-finance industries at CTICC 2 in Cape Town, with conference sessions and exhibitions running alongside networking and the PROFX Awards.
For CFI Financial, the recognition comes as the business continues to strengthen its local presence under du Plessis’s leadership, with a focus on delivering a professional trading experience supported by technology, education and local expertise.
“This recognition is particularly meaningful because execution is fundamental to the experience we deliver to our clients,” says du Plessis. “At the same time, technology and execution are only part of that experience. Helping traders better understand their own behaviour and approach the markets with greater discipline is equally important.”
About CFI: CFI Financial Group, established in 1998, is MENA’s leading online trading broker with over 25 years of experience. Operating from key locations like London, Abu Dhabi, Dubai, Cape Town, Baku, Beirut, Amman, and Cairo, CFI provides seamless access to both global and local markets. Offering diverse trading options across equities, currencies, commodities, and more, CFI delivers superior conditions, including zero-pip spreads, no commission fees, and ultra-fast execution.
The company is a leader in AI-driven tools, offering intuitive, advanced solutions for traders at all experience levels. CFI fosters financial literacy through multilingual educational content and inspires excellence through partnerships with global icons like AC Milan, FIBA WASL, and MI Cape Town cricket team, as well as the Department of Culture and Tourism – Abu Dhabi. With Seven-Time Formula One World Champion Sir Lewis Hamilton as Global Brand Ambassador, CFI reflects a shared commitment to innovation and success while supporting cultural and community initiatives worldwide.
