Johannesburg, 23 September 2026 – Absa Rewards has partnered with Red Bull to connect customers to Red Bull Unlocked in Cape Town, bringing everyday rewards closer to the music, culture and experiences customers value.
Anchored in “Unforgettable Experiences. Go All In.”, the partnership brings together two complementary roles: Red Bull creates experiences people want to be part of, while Absa Rewards provides customers with a route in.
“Rewards today need to reflect how people live and what they value. While cashback remains important, value is also about access, being able to experience the music, sport, culture, and moments you genuinely want to be part of. Customers increasingly seek experiences that align with their passions and interests. We are committed to meeting our customers where they are and delivering solutions that meet their needs,” says Alicia Raynard, Executive: Absa Rewards.
“Through our partnership with Red Bull, we are creating another way for our customers to see the value of Absa Rewards in their everyday lives. Their everyday spend can become a route into experiences that might otherwise have remained something they simply watched from the sidelines.”
Red Bull Unlocked brings that promise to life. On 26 September 2026, Makers Landing in Cape Town will transform into an immersive nightlife experience, bringing together more than 70 artists and DJs across multiple spaces, spanning amapiano, hip-hop, Afro House, deep house and more.
Following the conclusion of the Absa Rewards competition, the winning customer and three friends will experience it first-hand, with Absa Rewards hosting them for a Cape Town experience that includes return flights, accommodation, transfers, VIP hospitality and access to Red Bull Unlocked.
While entries for this experience have closed, customers can join Absa Rewards for free through the Absa Banking App to ensure they don’t miss out on future opportunities, while also earning cashback through qualifying everyday banking and spend with participating Rewards partners.
Absa Rewards is designed to give customers more value from the things they are already doing. From shopping and filling up to travelling and entertainment, customers can earn cashback and access benefits, offers and experiences through the programme.
“Sometimes the difference between seeing the moment and being in it is simply having the right route in,” adds Raynard. “That is what we want Absa Rewards to increasingly represent – value customers can feel, use and experience.”
Further details on Absa Rewards, available benefits and how to join are available through the Absa Banking App and Absa’s official channels.
