Waking up to a soft, summer morning with nowhere to be and no schedule is the kind of start to the day everybody needs. To quietly notice the sunlight streaming through your window, to savour a cup of great coffee outdoors – these are the small pleasures that restore wellbeing during this busiest time of year.
The rest can wait. Market days will come around again, the gym will be open tomorrow and family and friends will be just as happy to see you another time. Carve out the summer mornings you need to slow down, switch off and simply be present.
It is this easy, unhurried approach to summer that inspired Jockey’s new Spring/Summer 2026 (SS26) collection. Designed to take you comfortably from bed to stoep to garden, Jockey SS26 embraces the simple joys of summer living – waking from a good night’s sleep, relishing a lazy morning and having a truly restful day – all with the barely-there feeling of soft, breathable fabrics against your skin.
Why underwear is part of wellness
Self-care routines typically focus on what we put on our skin and what we put in our bodies. But what we wear certainly affects how we feel. Underwear is the layer worn closest to the skin, every day of the year, and it deserves particular attention.
Comfort brings confidence and ease as we move through our days and sleep restfully through the hot, summer nights. Nombuso Ncapai, Marketing Manager at Jockey South Africa, says, “This is why the Jockey SS26 collection is focused on soft, lightweight fabrics, silhouettes designed to disappear beneath clothing and styles with features such as seamless construction, bonded edges and clean-cut finishes. Ultimately, what we want is to be able to forget about our underwear because it moves smoothly with us, it is perfectly comfortable for all-day wear and it feels good. We also want that confidence that it looks good – when we’re lounging around on our own or dressing up for a night out.”
A light touch comes from a good fit
Whether you are taking a run along a promenade or gently pottering around your back garden, you want the same, simple things from your underwear – a delicate feel that’s nothing more than the sensation of golden light filtering onto your skin; fabrics that bring softness and freshness and a fit you can trust – nothing digging in and nothing you need to adjust.
Nombuso concludes, “Jockey SS26 is about embracing a lighter, easier way of dressing for summer – with pieces designed around softness, comfort and everyday confidence. The new Jockey Microfibre Stretch Bra is a great example. Luxuriously soft microfibre feels smooth against the skin and glides effortlessly under clothing, while soft stretch lace adds a feminine touch without feeling scratchy or bulky. It lies flat beneath clothing, giving women the comfort and support they need without feeling overly constructed. It’s underwear designed to work quietly in the background, so you can simply get on with enjoying your day.”
See the full SS26 collection available at selected retailers and online at jockey.co.za.
