Thirty-year-old Francois Rossouw was named the 2025 Young Farmer of the Year for the Western Cape at a prestigious awards ceremony held in Paarl last night. The accolade recognizes leadership, excellence, and commitment in the agricultural sector, with Rossouw emerging as a standout among eight finalists.
Rossouw, who manages a 300-hectare table grape farm near De Doorns in the Hex River Valley, emphasized the vital role farmers play in stimulating South Africa’s economy and creating jobs. “The agriculture sector is crucial for ensuring food security and improving living conditions in rural areas,” he said.
As the winner, Rossouw will serve as an ambassador for organized agriculture and represent the Western Cape in the National Young Farmer of the Year competition later this year. “This award gives me the opportunity to set a standard and be an example for other young farmers in our province and country,” he stated. “It shows what it takes to be a farmer and to lead agriculture into the next generation.”
The competition, supported by Agri Western Cape and Toyota South Africa, highlights the importance of nurturing young talent in farming. Agriculture remains a cornerstone of the Western Cape’s economy, contributing 11% to the province’s GDP and employing 17% of its workforce.
“We celebrate young people’s efforts in agriculture because this sector is a critical pillar of our economy,” said a representative at the event. “By investing in young farmers, we’re protecting the future of not just the Western Cape but all of South Africa.”
Toyota South Africa, a key sponsor, echoed the sentiment, stating, “We believe in our farmers and want to honor them for putting food on our tables and driving our economy forward. Agriculture has the power to uplift our nation.”
Rossouw and the other finalists are involved in diverse farming activities aimed at strengthening food security. His victory underscores the potential of young farmers to innovate and sustain South Africa’s agricultural legacy.
As he prepares for the national competition, Rossouw’s vision is clear: “Leadership in agriculture means guiding it toward a brighter future for everyone.”

