Mohsen Avid, founder and CEO of SEOActor, unveiled his new brand at a press conference, explaining that the company was built with a vision that goes beyond traditional SEO services. SEOActor aims to bring together different parts of the digital growth process that are often handled separately by multiple teams, integrating them into a single, unified structure.
Iran’s SEO market has changed significantly in recent years. Ranking on Google is no longer limited to publishing articles, targeting a handful of keywords, or acquiring backlinks. A website’s technical structure, content quality and authority, brand strength, the online presence of key individuals within a business, link building, semantic SEO, and the way a brand appears across different online sources have all become parts of a single growth process.
Mohsen Avid believes that one of the main problems in this market is the separation of these areas from one another. He says:
“SEOActor was developed with the goal of covering all SEO gaps in Iran. In other words, a business should not have to work with several separate agencies for technical SEO, content, link building, brand authority, and growth strategy.”
According to the company’s management, SEOActor is a specialized SEO agency whose services are not limited to content production or improving page rankings. Its service structure includes technical SEO, content production, link building, on-page and off-page SEO, as well as domestic and international branding.
The company’s approach to SEO begins with diagnosing a website’s current condition. Reviewing website structure and overall health, analyzing content performance, assessing domain strength, conducting technical audits, evaluating the authority of authors and brand executives, and examining the company’s presence on reputable platforms are among the steps considered before developing an SEO strategy.
This approach is based on one fundamental principle: SEO problems rarely originate from a single source.
A website may have strong content while technical issues prevent its pages from being indexed properly. Another website may be technically sound but suffer from weak domain authority or limited brand visibility across the web. In other cases, the main problem may be neither content nor backlinks, but rather poor website architecture or the absence of a clear keyword strategy.
Mohsen Avid explains this approach:
“Today, users do not look at just one website page before making a purchase. They search for the brand name, its executives, its authors, and its track record. Search engines also do not rely solely on the content published on a website to understand the credibility of a business. That is why SEO needs to continue beyond the boundaries of the website itself.”
This perspective has led SEOActor to incorporate areas such as semantic SEO, strategic news publishing, and online brand building into its overall strategy. The company’s official website also describes its goal as building an infrastructure for sustainable brand authority alongside improvements in rankings and organic traffic.
This becomes even more important in a market where the level of competition varies significantly across industries. The SEO strategy of a large e-commerce platform cannot be identical to that of a service-based website or a specialized media outlet.
At the same time, search behavior, competitor strength, domain history, brand status, and the resources available to each business can all influence how an SEO strategy should be executed.
SEO Is Becoming the Management of Digital Presence
Mohsen Avid’s comments about covering “SEO gaps” can be understood within this broader shift in how SEO itself is defined.
The boundaries between SEO, Content Marketing, Digital PR, Brand Building, and even Online Reputation Management have become increasingly blurred. Businesses operating in competitive markets no longer need only a single page to rank well. They need to strengthen a combination of technical, content-related, and authority signals at the same time.
