The Durban FilmMart Institute (DFM) has announced that the industry programme for its 2026 edition, taking place from 9 to 12 October in Durban, is now live. This year’s line-up brings together sessions on equitable co-production, film financing, advocacy and lobbying, artificial intelligence and emerging formats such as vertical drama, alongside dedicated Impact and Animation Day strands and its partner-programmed offering.
This programme reflects where the African film industry is currently: expanding audiences, growing co-production pathways and new capital arriving in new forms, but also asks real questions about advocacy, technology and who gets to shape the future of the sector,” says Magdalene Reddy, Director of the Durban FilmMart Institute.
Sessions dealing with finance and film include Talking Cents: Where’s The Change: Co-production Beyond Financial Collaboration which brings together filmmakers and organisations to reflect on collaborative methods grounded in collective responsibility and interconnectedness, while interrogating the future of collaboration. Then Talking Cents: More Than Making Cents: A New View on Financing Film explores non-traditional financing approaches, including cooperative ecologies that lead to greater creative control, narrative sovereignty and the retention of intellectual property.
African film industries are growing, but growth without protection is fragile. Who Is Fighting Our Corner? Film Advocacy and Lobbying on the African Continent is a panel featuring representatives involved in active advocacy and lobbying work across the continent, from guilds and professional associations to filmmaker collectives and civil society bodies. Here they will examine what advocacy looks like in practice, where it has succeeded and failed, and how audiences fit into the advocacy picture.
One of DFM Alumni success stories features in an inspiring case-study: From the DFM to the Croisette: Samantha Biffot on Producing “Ben’Imana”. Producer Samantha Biffot traces the years-long journey of Ben’Imana, Marie Clémentine Dusabejambo’s Rwandan-Gabonese drama, from its early development as a work-in-progress project at the DFM to its celebrated premiere in Un Certain Regard at the 2026 Cannes Film Festival, where it went on to win the FIPRESCI Prize and the Caméra d’Or. Biffot will discuss the realities of financing and packaging an international co-production across Rwanda, Gabon, France, Norway, and Ivory Coast, and what it takes to carry a story about memory and survival after genocide from a market pitch to the world stage.
Artificial intelligence continues to be a hot topic across the film landscape, and animation filmmaking may be the most affected, given how integral the intersection of art and technology already is to the creative process. In AI and Animation panellists interrogate what AI means for the world of animation filmmaking, the opportunities, the risks, and the long-term effect on a developing sector such as African animation
Vertical dramas have exploded onto the international scene, reshaping how stories are consumed on mobile-first platforms and unlocking new revenue models for creators. In Short Form, Big Impact: The Rise of Vertical Dramas panellists examine the format’s rapid global rise and its emerging footprint on the African continent, and whether it could become a viable new pathway for content and commerce.
These sessions feature as just a small part of the Durban FilmMart’s extensive four-day industry programme. This year’s Industry Programme is built around a single conviction: that the African film industry’s future depends on the strength and honesty of its relationships — with capital, with audiences, with partners abroad, and with itself.
The Co-production Focus stream interrogates what genuine partnership looks like in practice, from sessions like Fruits of Labour: Service as a Form of Coproduction, which asks whether South African service companies deserve recognition as true collaborators, to South Africa as Coproducing Partner, which confronts the administrative turbulence currently testing the country’s long-standing treaty network, through to Brazil-Africa: Building Bridges Through Coproduction, which looks outward to new South-South alliances.
That same spirit of scrutiny runs through The Power of Programming stream, where sessions on industry programming itself and the pressures facing the international festival circuit ask what infrastructure the sector still lacks and who is being left out of it, while two closed-door think tanks on distribution and audience design push past diagnosis into practical strategy for reaching African audiences on their own terms.
Sector-specific strands deepen the picture with CTIAF’s Animation Day, tackles the business of building a sustainable animation industry; Doc Society and its partners’ Doc Day: Impact Edition reframes impact producing as a discipline as rigorous as directing or financing; and NEWF’s Beyond the Wild sessions push natural world storytelling toward questions of spirituality, authorship and ownership.
Threaded through all of it is a set of international partnerships- most visibly the Canadian delegation and the Cross Continental Forum’s 25th-anniversary panel, that embody DFM’s core mandate to be the meeting space where shared interest across continents becomes something built together.
To find more information on the sessions above, the rest of the Durban FilmMart Industry Programme and so much more, go to https://durbanfilmmart.co.za/
The 17th edition of Durban FilmMart, in association with MultiChoice and principal funding from the National Lotteries Commission, is supported by the following funders and partners:
eThekwini Municipality, Durban Film Office, Ford Foundation, National Film and Video Foundation, Hollywood Foundation, MTN Group, KwaZulu-Natal Tourism and Film Authority, Expertise France and GIZ, The International Emerging Film Talent Fund, NEFTI, Industrial Development Corporation, Netflix, CNC, Arab Culture Fund, Avalon Group, French Institute of South Africa, Animation SA, African Producers Accelerator, Berlinale Talents, Canada High Commission of South Africa, Caribbeantales and the Cross Continental Forum, Chiriseri Studios, Climate Story Labs Africa, Cape Town International Animation Festival, Department of Communication and Digital Technology, Disabled Audio-Visual Worker’s Network, Documentary Filmmakers Association, Durban International Film Festival, Doc Society, Documentary Africa, Durban University of Technology, Eastern Cape Development Corporation, Embassy of Cote d’Ivoire, European Audiovisual Entrepreneurs, FIVA, FIPRESCI, Gauteng Film Commission, Independent Black Filmmakers Collective, IMPACT (Canada), Independent Producers Organisation, Habesha Creative, Ladima Foundation, Nature Environment Wildlife Filmmakers (NEWF), South African Audio Visual Cluster, South African Guild of Actors, South Africa Guild of Editors, Society of Motion Picture and Television Engineers, Storyboard Collective, Sisters Working in Film and Television (SWIFT), Palestine Film Institute, Tunga Media Afrika, WGSA, WiC. Media Partners include Arena Holdings and Variety.
